The function of this advertisement is to persuade house buyers to consider and purchasing this apartment as a home. The audience targeted would be families who would have a higher income than an average family as it is of a higher ‘quality’ with ‘superior finishes’ and far too spacious to suit a single person, (‘extensive indoor and outdoor living’,'dining room is spacious’,’ the main bedroom is superb and very large’ and ‘plenty of storage’). The information is formally conveyed through the use of syntactical features, lexical choice and cohesion.
The lexical choice of this advertisement belong to the domain of sales and field of real estate. Whitford has made use of a variety of real estate jargon such as ‘superb bay views’, ‘indoor and outdoor living’, ‘bedrooms', 'kitchen, 'terrace' and 'ceiling'. A selection of synonyms are also used to describe the property such as 'superb', 'quality', 'superior' and 'amazing' as well as collocations (a combination of morphemes that 'naturally' fit together) such as 'dining room', 'double garage' and 'stainless steel'. These are both factors contributing to the cohesion of the text.
Syntactical structure present here includes simple sentences which are combined with the use of the conjunctions ‘and’ and ‘or’. Sentences do not show complexity in sentence structure and are mainly declarative by informing the audience with general statements of the house.
The speech brings together lexical choice, cohesion and syntax to create a formal register in order to create the purpose of a persuasive piece to persuade buyers.
No comments:
Post a Comment