On the 20th of January, 1961 an inaugural ceremony was held in Washington D.C where John F. Kennedy addressed America explaining what he will do in role of president. . Through use of semantics and lexical choice, Kennedy delivers his intentions for the duration of his running as leader.
Kennedy uses a metaphor to emphasise his opinion by stating “But we shall always hope to find them strongly supporting their own freedom, and to remember that, in the past, those who foolishly sought power by riding the back of the tiger ended up inside.”. This causes the audience to infer that they are not so obliged to follow but rather to support and fight for their own. Another metaphor is seen when Kennedy discusses rising for power when it is needed most. He states that “The energy, the faith, the devotion which we bring to this endeavour will light our country and all who serve it.” implying that the country must work together to be successful. He follows this with the metaphor “The glow from that fire (The fire meaning the country's support) showing how great an effect the audience have on him. This achieves formality through making the audience have a clearer idea of their president and what his intentions are, persuading them to take his side.
Kennedy constant repetition of words throughout his speech when discussing pledges, which includes “the survival and success of liberty.”, the pledge of “loyalty to faithful friends.”, the pledge of “struggling to break the bonds of mass misery” and pledge to “convert our good words into good deeds.”. The repetition of the word “pledge” grabs the audience mind of its importance.
Repetition is seen again when Kennedy discusses 'both sides', “Let both sides explore what problems unite us instead of belabouring those problems which divide us.”, “Let both sides seek to invoke the wonders of science instead of its terrors" and "Let both sides unite to heed in all corners of the earth the command of Isaiah - to 'undo the heavy burdens ... and to let the oppressed go free.". Kennedy utilises repetition to emphasise his point and bring focus to the importance of making peace.
Repetition is seen again when Kennedy discusses 'both sides', “Let both sides explore what problems unite us instead of belabouring those problems which divide us.”, “Let both sides seek to invoke the wonders of science instead of its terrors" and "Let both sides unite to heed in all corners of the earth the command of Isaiah - to 'undo the heavy burdens ... and to let the oppressed go free.". Kennedy utilises repetition to emphasise his point and bring focus to the importance of making peace.
The use of semantics together with the use of lexical choice combine to form a cohesive text by allowing for Kennedy to explain his 'future' actions as president.
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